Communication students in Dr. Elizabeth Crawford’s advertising practicum course at NDSU created an ad campaign that focuses on reducing the consequences to students who make high-risk drinking decisions.
Before One More helps students understand when one more drink can become one too many and shows them how they can make low-risk drinking decisions. For students under 21, one is one too many. For students who choose to drink, it is important to know how to do it without harming themselves or others around them.
Here’s more information about the campaign:
- Before One More t-shirts were given out at Club NDSU. More than 1450 students attended this alcohol-free dance event this past weekend.
- Herd Hauler key tags will become available in early September with Before One more information on the back of the ticket. Herd Hauler is available to students as a safe way to get home after drinking.
- All student tickets for Fall 2010 Bison football games will have information on Before One More.
- The student-run NDSU television station, Bison Information Network (BIN), are working to create a public service announcement for Before One More
- For more on Before One More go to http://www.ndsu.edu/alcoholinfo/students/before_one_more/ or check out NDSU’s Alcohol and Other Drug Prevention website at www.ndsu.edu/alcoholinfo
You can contact Erika Beseler Thompson, NDSU assistant director for alcohol and other drug prevention at ebeseler@gwmail.nodak.edu
NDSU News