Provost’s Office hosts sessions for new, returning faculty

The NDSU Provost’s Office recently held events to welcome new faculty and provide professional development for new and returning faculty members.

More than 60 recently hired faculty attended New Faculty Orientation Aug. 17-19 in the Memorial Union. The first day of the orientation featured an academic resource fair, campus bus tour, overview of benefits, and interactive sessions with faculty and campus leaders, including welcome remarks from President Dean L. Bresciani and Provost Beth Ingram. The new faculty learned about resources for teaching, advising and research, NDSU policies, contributing to a positive and inclusive campus culture, and informal resolution resources.

On Aug. 18, new faculty familiarized themselves with processes and resources for research at NDSU, learning how to get started with the grant process and how to use the PIVOT database for customized grant searches.

The NDSU Professional Development Conference was held Aug. 19, with more than 250 new and returning faculty attending. Sessions addresses a wide range of topics, including Blackboard tools, design thinking, STEPS to Success, integrating effective writing assignments, interactive instruction, online teaching and promoting student behaviors linked to academic success.

As a student-focused, land-grant, research university, we serve our citizens.

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NDSU names director of admission

Merideth Sherlin has been named director of admission at North Dakota State University.

She was selected for the position following a national search. Laura Oster-Aaland, associate vice provost for enrollment management, said Sherlin’s extensive admission and leadership experience make her an excellent fit. “Merideth has demonstrated innovative leadership during her time in the NDSU Office of Admission. Her ability to collaborate effectively to accomplish goals is recognized across campus.”

Sherlin has 18 years of higher education experience. She started working in the NDSU Office of Admission 17 years ago as coordinator of outreach activities and was promoted to different positions within the office. She served as associate director for 12 years before she was appointed interim director in February.

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NDSU Science Café to explore role of FDA

The U.S. Food and Drug Administration is the focus of North Dakota State University’s first Science Café of the academic year, scheduled for Tuesday, Sept. 8, at 7 p.m. in Stoker’s Basement at the Hotel Donaldson in downtown Fargo. The event is free and open to the public.

Donald Miller, professor of pharmacy practice, is set to present “The FDA and Drug Regulation in America: Balancing innovation and the public’s need for safe, effective medicine.”

Miller, who is a member of the FDA Arthritis Advisory Committee, will give his perspective on how the agency works, and describe how new legal rulings and pending congressional legislation may change the ability of FDA to provide balanced regulation.

According to Miller, public opinion is divided on the agency – some believe the FDA is a pawn of the drug industry, while others think its regulations are restrictive. He said the FDA seeks adequate evidence of safety and effectiveness for drugs before approval.

“Congress is looking at legislation called ‘The 21st Century Cures Act’ that is aimed at speeding up FDA approval of drugs, so Congress seems to be under the assumption the FDA is getting in the way of innovation,” Miller explained. “I think there is a lot of misunderstanding of how drugs are developed and why it takes some time. I’m afraid the new legislation may push us to the point where the FDA is a paper tiger and it may be forced to approve everything with very flimsy evidence.”

Miller earned his bachelor’s degree at the University of Manitoba and his Doctor of Pharmacy at the University of Michigan.

Attendees must be 21 or older or accompanied by a parent or guardian. For more information, contact Diane Goede at diane.goede@ndsu.edu or 701-231-7412.

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Professor-emeritus named president of international research organization

Ashworth

Ashworth

Delegates attending the congress of the International Union for Quaternary Research have elected Allan Ashworth, University Distinguished Professor-Emeritus of geology, president of their organization for the next four years.

This year’s congress in Nagoya, Japan, provided a forum for more than 1,800 scientists from more than 50 countries to discuss the results of their research. Scientists in the organization include archaeologists, biologists, climatologists, geologists, oceanographers and soil scientists who work on every continent.

Quaternary refers to the most recent period of geological time, which began 2.6 million years ago with significant global cooling and the entry of Earth into the ice ages.

“All of my research life has been spent in activities that have involved research from this time period,” Ashworth said. “As you get to be a senior researcher, it’s a very good feeling to be able to pay back to the community in some way.”

Ashworth now leads an organization with four vice presidents and five commissioners from around the world. He said he hopes to enliven the organization while retaining “its unique characteristics of multidisciplinary research and internationalism.”

Ashworth plans to recruit more member-nations to the group while supporting early career scientists and students.

One of his goals is to apply quaternary research to modern societal issues. For example, the union’s researchers have studied the 2011 tsunami that struck Japan to determine how large it was compared to the historic record and how often it has occurred.

“The research is relevant today,” Ashworth said. “It helps us attempt to gauge what will happen to the polar ice sheets in Antarctica and Greenland and how global warming will impact plants, animals and humans.”

Ashworth retired from NDSU in 2014 but continues his research on campus. He served as vice president of the International Union for Quaternary Research from 2007-2011. As a young scientist, he made his first scientific presentation to INQUA in 1977.

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NDSU faculty member writes book on tobacco advertising‬

While the character Don Draper in the television show “Mad Men” looked for a way to first save his cigarette advertising accounts, and then to distance himself from them, a new book — “Tobacco Goes to College” — shows the power of advertising impacted would-be-smokers long before the “Mad Men” era.

Elizabeth Crisp Crawford, North Dakota State University associate professor of communication, studied how tobacco advertising from 1920 to 1980 targeted college students.

“The tobacco industry had a strong presence on campus and an influence on college media,” said Crawford. “Tobacco’s influence on college media included campus newspapers, radio, and sporting events. This influence affected students on campus the most—due to a high level of advertising exposure. However, the viewing audiences for college sports also were exposed to cigarette promotion facilitated by the NCAA.”

In her research for “Tobacco Goes to College: Cigarette Advertising in Student Media, 1920-1980,” Crawford found the advertising plans and creative tactics to be extremely strategic over the six decades studied. Social pressure and social appeals hit the mark with potential college consumers.

“The advertising campaigns were well organized and sophisticated,” said Crawford. “In this way, tobacco was ahead of its time. The ads are really an important piece of advertising history for these reasons.”

The successful advertising tactics, said Crawford, are still being used today for a variety of products.

“I see the industry using many of the same tactics it used 50 years ago with cigarettes—especially the filtered brands. When we discuss the promotion of e-cigarettes, I think that we need to look at the history of tobacco advertising,” said Crawford.

Key insights into the target market make these ads successful.

“The tobacco industry has an excellent understanding of the psychology of human need,” said Crawford. “People use substances to cope with their lives. Sometimes life can be stressful and people lack the needed human support. Tobacco has always positioned itself as a way to fill a social or emotional void.”

Crawford’s book contains an in-depth analysis of vintage cigarette ads.

“Jane Wyman, famous Barnard alumna says: ‘Chesterfields always give me a lift. They’re wonderfully mild and taste so good. They’re my favorite cigarette,’” according to an ad that ran in NDSU’s student newspaper, The Spectrum, on April 7, 1950.

Similar ads ran in student newspapers across the country including Smith College, University of Portland, Elon University and in football programs at colleges, including the University of Tennessee at Knoxville, at Chattanooga, and Illinois vs. Stanford.

“Tobacco advertisers knew college students’ needs and positioned their product in a way that could help fulfill these needs,” said Crawford.

In 1963, the Tobacco Institute pulled tobacco advertising from college publications. Crawford points out that nearly 2,000 publications then looked for ways to recover what amounted to as much as 50 percent of lost revenue from the ads.

Crawford’s interest in this particular area of research also has a personal link. “Of my four grandparents, the two that attended college smoked. I found this connection to be interesting,” she said.

“Tobacco Goes to College” was named an Outstanding Academic Title by Choice Magazine in 2014. The list comprises about 10 percent of more than 7,000 titles reviewed by Choice each year. According to Choice reviewer N.E. Furlow, “In short, the book offers a detailed inside look at the tobacco industry’s calculating strategy to entice a young population to use its products.” The book is published by McFarland and Company Inc.

In reviewing the book in American Journalism, Stephen Siff wrote: “It is on the final point, about the quality and inventiveness of cigarette advertising, that the book is most effective and, ultimately, makes its greatest contribution.”

In Journalism History, reviewer Kari Hollerbach wrote: “By examining the broader social and legal trends that buffeted the tobacco industry, the targeted effort to recruit and retain college-age smokers, and the actual advertisements and their thematic narratives, she offers a very compelling explanation as to how and why several generations of American youth were persuaded to smoke, smoke, smoke that cigarette.”

Figures show the continued compelling force of advertising. According to a CDC report, tobacco companies spent $9.6 billion marketing cigarettes and smokeless tobacco in the United States alone in 2012. That’s equivalent to more than $1 million every hour, based on $26 million daily. A Federal Trade Commission report shows $9.2 billion spent on cigarette advertising and promotion in 2012. The report notes the expenses include magazine ads, distribution of samples and coupons, retail ads, discounts, retailer payments, rebates and direct-mail advertising.

A Gallup-Healthways Well-Being Index showed the national smoking rate at 19.7 percent in 2013, with North Dakota’s smoking rate dropping from 24.1 percent in 2008 to 18.5 percent in 2013. Kaiser Family Foundation data show the national smoking rate at 18.1 percent in 2013 and North Dakota at 21.2 percent.

Crawford’s research has been published in Journalism and Mass Communication Educator, Social Marketing Quarterly, and the Journal of Health and Mass Communication. Crawford joined NDSU in 2009. She earned a master’s degree in advertising and public relations from Marquette University, Milwaukee, Wisconsin, and her doctorate in communication and information from the University of Tennessee, Knoxville.

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NDSU welcomes incoming students

NDSU President Dean L. Bresciani and freshman Jamie Behymer walk through the front gates of the university.

NDSU President Dean L. Bresciani and freshman Jamie Behymer walk through the front gates of the university.

Members of the freshman class marched through the university gates with NDSU President Dean L. Bresciani, Student Body President Eric McDaniel and other student and university leaders Aug 24. They then gathered outside Putnam Hall, NDSU’s first library, during the Presidents’ Welcome. The celebration marked the beginning of fall classes.

Bresciani told the throng of students that they are joining the 84th ranked institution in the country and the top-ranked university in North Dakota, South Dakota, Montana, Wyoming and Idaho.

He said NDSU has become the school of choice for not only North Dakota students, but also out-of-state high school graduates. “You’ll have an experience that will be the envy of your friends who went elsewhere,” Bresciani said.

Bresciani also introduced incoming freshman Jamie Behymer, who represented her classmates. The public relations and advertising major is the daughter of Chris and Tracy Behymer of Scottsdale, Arizona.

“Over the course of the next four years, our class has the opportunity to change the campus and the community. I challenge you to be an impeccable student of NDSU, ” she said. “Get out and get involved. Make this the best experience of your life.”

Provost Beth Ingram said the students are joining thousands of others who began their academic journey at NDSU.

“You are welcomed by the faculty, who ask that you challenge yourself academically and stretch your horizons, and by the staff who ask that you make wise choices and engage with your fellow students,” Ingram said. “You represent our aspirations.”

During the event, incoming students each received a tassel for a mortarboard.

Ingram said NDSU faculty promise to challenge and support the students, and she urged the students to strive for academic achievement. “I ask that you place this tassel in your room or on your desk as a constant reminder of our mutual promise,” she said. “In four years, I expect each of you to wear this tassel as you walk across the stage as a graduate of NDSU.”

At the end of the event, students sang along as the Gold Star Marching Band played “The Yellow and the Green.”

Fall classes began Aug. 24 at 4 p.m.

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NDSU ‘History of North American Plains’ course offered to the public

Tom Isern, NDSU University Distinguished Professor of history, is offering his popular course “HIST 431/631: The North American Plains” for the public to audit.

The course has been rescheduled and reformatted to make it more accessible to the public and in-service professionals. The course is scheduled to meet Monday evenings from 7 p.m. to 9:20 p.m., beginning Aug. 24 in Sudro Hall room 21.

“This fall, I shifted the course to an evening time slot,” said Isern. “And it occurred to me there might be public interest since the course deals with the grassroots history of our own region. So, I’d like to make it known I welcome citizens who might wish to audit the course.”

Course topics include Plains Indian cultures, exploration and settlement, ethnic cultures, farming and ranching, political movements and community life.

According to Isern, people can audit courses at NDSU for reduced tuition, while people age 65 or over can audit a course without tuition, paying only a modest admission fee. “Persons who want to audit The North American Plains can just show up to the first session, and I’ll give them information on how to do it,” Isern said.

In addition, Isern said the course confers regular graduate credit attractive to teachers and other professionals.

Isern is the author or co-author of six books dealing with the history of the Great Plains. He is known across North Dakota for his weekly Prairie Public radio feature, “Plains Folk.”

For more information on the course, visit http://historyrfd.net/isern/431/BigSky.htm.

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Barry Hall atrium areas redesigned

Jane Schuh

Schuh

NDSU business students will see some changes when they return to Barry Hall as fall classes begin.

The former first-floor bookstore space is converting to a new coffee shop area with enhanced seating. Additional improvements to the area will be coming soon; a bookstore vending machine containing high-demand items such as “opscans” and bluebooks will be placed near the coffee shop counter in the vending machine area.

The space previously occupied by Bison Connection is now an information desk staffed during busy times, including the beginning of semesters. Student workers will be available to assist visitors with directions or questions. The information desk also will have a courtesy phone with a directory of pertinent numbers when assistance is needed during off hours.

“We are really excited about the enhancements to this space that will allow us to engage and invite the community in to see what we’re all about,” said Jane Schuh, interim dean of the College of Business. “We want it to be a collaborative place to meet over a cup of coffee, to brainstorm class projects, to pitch an idea, to meet with partners and to work toward solutions.”

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Faculty member, visiting scholar receive National Pork Board grant

David Newman, assistant professor of animal science and swine specialist, and Sun Xin (Rex), visiting scholar from Nanjing Agriculture University, Nanjing, China, have received an $80,325 grant from the National Pork Board.

The project, which will provide valuable information for the U.S. pork industry, is titled “Prediction of pork quality using online computer vision system.” The grant is for 18 months.

The project will:

·      Validate a novel tool to predict pork quality using the vision method, which characterizes lean color and surface texture features, fat color and texture features, and marbling and then to establish a model to predict pork quality.

·      Establish a model to predict pork quality grading values using imaging software through correlation analysis between traditional object and subjective pork quality measurements and image processing analysis.

·      Gather and correlate quality attributes from whole boneless pork loins of varying degree of quality to assess pork quality data by taking standard industry meat quality measurements and comparing them to imaging data from multiple locations on the whole loin.

According to Newman, the data will create a tool for future research on “whole carcass” quality with further implications for other pork primals and processed meats. It also is hoped the work will lead to future research to validate and establish time-points and locations for quality measurements during both slaughter and processing.

Sun Xin is currently collaborating with Newman in the NDSU Department of Animal Sciences. His area of expertise is agriculture engineering and meat science.

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NDSU President Bresciani to welcome incoming students

NDSU President Dean L. Bresciani and student body president Eric McDaniel will greet incoming students during the President’s Welcome, scheduled for Monday, Aug. 24, at 1 p.m. Bresciani and McDaniel will lead the students through the university gates and then address them from the steps of Putnam Hall.

Provost Beth Ingram also will deliver a brief, academically-focused message to the incoming class of 2019. All NDSU faculty and staff are invited to attend, as well.

“The President’s Welcome is our chance to invite our new students into the NDSU community of scholars,” Ingram said. “It is especially fitting that this welcome occurs on the steps of Putnam Hall, our first library, and near Old Main, where NDSU’s first students – 123 total – took their first classes.”

Bresciani will introduce incoming freshman Jamie Behymer, who will represent her classmates. The public relations and advertising major is the daughter of Chris and Tracy Behymer of Scottsdale, Arizona.

“The only thing my friends and family have heard for the past year is how happy I am to be part of NDSU. I am truly honored to have this opportunity to speak in front of the freshman class. We will strive for academic success, apply ourselves in classwork, engage in the community and learn about ourselves in the college process,” Behymer said.

“I am excited to start my college career at NDSU because I feel I will gain a well-rounded education, experience and expertise to grow as a leader,” she explained. “Not only will my classes guide me in my journey to be a public relations specialist, but I will be able to engage in a few of the more than 300 clubs offered on campus, enhance community connections – both locally and globally – and learn what defines me and my life.”

The Gold Star Marching Band also is scheduled to participate in the President’s Welcome, playing “The Yellow and Green” at the conclusion of the event. Students will then be dismissed to attend academic college-sponsored events.

Fall classes begin Aug. 24 at 4 p.m.

As a student-focused, land-grant, research university, we serve our citizens.

 

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